Business and Organisation Excellence

With the fast changing and information loaded online world, customers attention spend is getting shorter and shorter.

The wave of social media has also changes the customer experiences and engagement.

Now, instead on relying on single or double channel to get connected with customers and getting them staying engaged, businesses have to employ omni-channel mode of customer engagement.

While the social media platform provide almost real time information feeding and broadcasting, email can serve as more personalize of interaction and the information stays longer with the receiver.

Having an email automation using autoresponder application could provide valuable time saving and productivity to the businesses at the same time building long term relationship with the clients. This is especially useful for small and medium enterprise that they have limited man power and resources because autoresponder could help systemisation of some of the processes, be it sales follow, customer engagement or market research.

There are many well known auto-responder application available. Some of the common known provider are Aweber, GetResponse, MailChimp, Constant Contact.

Comparing Aweber and GetResponse in terms of pricing, GetResponse provide a good pricing for the beginner or small businesses. Aweber charges $19/mth for the first 500 subscribers whereas GetResponse charges $15/mth for the first 1000 subscribers. However, when the pricing goes the other end of spectrum for heavy users, the price difference is less significant.

Of course, pricing is only one of the many considerations. We also have to look at the template, landing page features, support, importing data, split testing and integration with third party system such as payment system and CRM system.

GetResponse has recently launched a new feature that allows faster landing page creation could spell a good attraction for beginners as it claims that a landing page can be created in less than 10 minutes. A good time saver. This additional feature time saving feature will cost another $15/mth.

However, for beginner who is trying out autoresponder and if cost is the main concern, GetResponse starter plan could provide a better choice. You also get a 18% discount should you choose yearly payment instead of monthly payment.

Find out more at here

We had opportunity to work together with a well established life assurance company for their employees well-being program.

Firstly, we understand our target audience and their needs, then we customize our content as much as possible according to their needs.

We proposed Refresh, Recharge and Rejuvenate Your Team (R3) to the person in charge for the reasons that a good training program not only need to impart good and useful knowledge but also need to be simple and easy for the participants put into practice straight after the training.

To achieve this, a good training need have a well blend of theory and practical.

During the many sessions, we introduced them the concept of good self-care and its benefits in terms of saving time, saving money and improve productivity. At the same time, we shared with them the small little things in our daily routine that we can do. With a minor tweaking on their routine, they can improve their general health ranging from eye tiredness, stiff neck and shoulder or headache and migraine.

Some of the issue can be solved permanently too with this simple change in our routine.

All these message and knowledge are delivered in a Fun and Interactive manner because research has shown that most people learn best and remember better when they are having fun practicing what they learnt.

At these information age, many people are well informed on many health issues, including the long and short term side effects of medication. More and more people are taking initiative and personal responsibility for a better and natural way of being healthy. R3 served their needs by showing them practical and proven ways of managing their ailments in a natural, safe, non-invasive way.

The advantage of having an experienced trainer, Peng Tatt, in health and personal development made the whole series of training lively.

In additional to health knowledge, participants also picked up many useful tips in managing stress holistically, strategy for work life balanced and creating a supportive environment at workplace.

So, the R3 is not only a healthy session. It is also an opportunity for the participants to participate in team bonding event subtly.

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Category Archives: Business and Organisation Excellence

A Must Have Productivity Tool for Business

Fun employees health and wellness program