With the fast changing and information loaded online world, customers attention spend is getting shorter and shorter.

The wave of social media has also changes the customer experiences and engagement.

Now, instead on relying on single or double channel to get connected with customers and getting them staying engaged, businesses have to employ omni-channel mode of customer engagement.

While the social media platform provide almost real time information feeding and broadcasting, email can serve as more personalize of interaction and the information stays longer with the receiver.

Having an email automation using autoresponder application could provide valuable time saving and productivity to the businesses at the same time building long term relationship with the clients.  This is especially useful for small and medium enterprise that they have limited man power and resources because autoresponder could help systemisation of some of the processes, be it sales follow, customer engagement or market research.

There are many well known auto-responder application available.  Some of the common known provider are Aweber, GetResponse, MailChimp, Constant Contact.

Comparing Aweber and GetResponse in terms of pricing, GetResponse provide a good pricing for the beginner or small businesses.  Aweber charges $19/mth for the first 500 subscribers whereas GetResponse charges $15/mth for the first 1000 subscribers. However, when the pricing goes the other end of spectrum for heavy users, the price difference is less significant.

Of course, pricing is only one of the many considerations.  We also have to look at the template, landing page features, support, importing data, split testing and integration with third party system such as payment system and CRM system.

GetResponse has recently launched a new feature that allows faster landing page creation could spell a good attraction for beginners as it claims that a landing page can be created in less than 10 minutes.   A good time saver.  This additional feature time saving feature will cost another $15/mth.

However, for beginner who is trying out autoresponder and if cost is the main concern, GetResponse starter plan could provide a better choice.  You also get a 18% discount should you choose yearly payment instead of monthly payment.

Find out more at here